Ideate
Fresh thinking takes testing, tasting, and tweaking. Ideation sessions bring talented food and beverage pros together to build custom solutions that bring new energy to every corner of the menu.
RESTAURANT MENU DEVELOPMENT
The buzz starts here.
We create menu favorites that earn a following. Our chefs and mixologists design food and beverage concepts that perform in the wild and drive real profits. Ideas don’t sit on the drawing board around here.
Menu innovation
built with operators in mind.
Innovation takes an all-in mindset. Our teams are part of the entire sales process, bringing culinary clarity and bar‑level precision to every account. We set the trends and turn them into menus that take products from first taste to full adoption.
From culinary hits to can’t-miss cocktails, we show operators exactly how your products perform on the plate, in the glass, and out the door. They land on menus and drive serious sales growth.
Activate
We’re always on the road, leading product cuttings, tasting demos, menu application trainings, and sales rep education — because that’s how best sellers are born.
Scale
Our chefs and mixologists work directly with chain restaurants to sharpen menus and build concepts made to scale. We refine every detail, so what works in a single kitchen or bar works systemwide.
OUR CULINARY & MIXOLOGY LEADERS
“The innovation session plays a key role in shaping our menu to help ensure it evolves with current trends while meeting the diverse needs of our customers.”
Mohaimina Haque
Tony Roma’s
“The ideation session was impressive. It was an open dialogue with a partner to determine what would work best for our concept, which isn't always the case. The scope of opportunities stirred our imagination."
Ed Thompson
Just Love Coffee
“My team and I were so intrigued and excited about all your chef’s suggestions during the ideation session. We found it very difficult to narrow down the list as there were so many items we’re interested in.”
Jackie Feldman
Fat Brands
EXPLORE FURTHER
Questions?
Curious how restaurant menu development plays out?
Can you help with culinary or beverage menu development for our brand or restaurant chain?
Absolutely. Our chefs and mixologists are built into the sales process from day one. We work with brand teams and chain operators to turn products into real menu items through ideation sessions, tastings, application testing, and training so concepts don’t stay on the whiteboard.
From zero-proof drinks to full-menu platforms, we show operators exactly how your products work on the line and behind the bar. That speeds trial, adoption, and permanent menu placement.
How does CORE’s menu innovation process work?
We start with the operator. We study the current menu, and workflow to identify where new items can actually fit. Recommendations are built around real operational needs, not theory.
Concepts are pressure-checked with field feedback before they move forward. If it doesn’t work for the operator, it doesn’t make the menu. The result is food and beverage innovation that drives product pull-through.
Does CORE provide culinary and training support for operators?
Yes. Our culinary and mixology teams work directly with operators and distributor sales reps to build menu applications, lead tastings, and provide hands-on product training that show exactly how new items run in real kitchens and bars.
That kind of support builds confidence and helps new products earn a permanent place on the menu.