Using precision trimester business planning, we set ambitious sales goals and build a plan the field can achieve.
- Define product and category focus
- Create segment and distribution strategies that match the markets
Sales Strategy & Planning
Strategy sets the stage
We start with hard data to see what’s selling, where gaps exist, and where real opportunity lies. Then we get to work segment by segment, operator by operator.
Sharpen the plan
sell more in the field
You can’t rely on luck. We dissect what’s really happening in the market, then set goals for local teams to accomplish.
With solid training and clear directives, our reps spend time selling, not figuring it out.
Set the course.
Chart what’s next.
The world is your oyster. From untapped operator segments to one-of-a-kind brand collaborations, we explore every avenue to move your business forward.
- Engage the right operators
- Explore bundled promotions with other CORE brands
Our SALES Strategy & Planning Team
Don’t just take our word for it
“We had 40 brokers, and we went to one. They know their customers and their market better than anybody else. CORE has been a change driver and it's helped us win.”
Al Adams
HERSHEY Foodservice
“They've been a great partner. Not just being able to bounce ideas off but really helping us figure out where we need to be focused.”
Joel Kline
Nestlé Professional Solutions
“They've built a great team from top to bottom. I really don't like the word food broker, they're our partner. They have a wider extension into the market than we do so we can win together.”
Greg Board
Ken’s Foods
Explore Further
Questions?
Curious how strategy plays out day to day?
What outcomes can we expect from partnering with CORE?
More operator doors open. Stronger distributor alignment. More products making it onto menus. When targets are right, brands grow faster. We help clients get in front of decision makers who matter and turn everyday calls into sales growth across commercial and non-commercial foodservice.
How often do you reevaluate strategic plan?
Constantly. Markets change. Plans should too. Strategy isn’t set and forgotten. We stay close to the field and make adjustments when the data or conditions demand it.
Plan to win.