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Corey Collier

VP, Beverage Sales

Joined CORE

2013

Home Base

Las Vegas

Corey Collier

VP, Beverage Sales

  • Played football at the University of Central Oklahoma
  • Fueled by an anything-goes playlist: country, hip-hop, blues, reggae, house
  • Ask him about trying his mother-in-law’s liver pâté

Some bars need drinks built in seconds. Others want cocktails made to turn heads. Corey understands both sides of that equation and builds beverage programs that fit how the operation actually runs.

Corey’s strength is helping owners strike the right balance. His team guides brands from distribution strategy to menu placement across both on-premise and off-premise channels. The goal isn’t just getting on the menu — it’s making sure what gets poured also gets reordered.

Beverage managers trust Corey because he speaks their language. He listens first, then cuts straight to realities behind the bar: labor pressure, margin stressors, and speed of service.

Since joining CORE as a Sales Manager, he’s grown into Market Director for Nevada and Arizona and now leads our expanding beverage division.

Few categories evolve faster than beverage. From mocktails and sober-curious menus to ready-to-drink and draft innovations, Corey loves helping operators and brands stay one step ahead.