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Erica Holland-Toll

Culinary Director, The Culinary Edge

Joined CORE

2024

Home Base

San Francisco, CA

Erica Holland-Toll

Culinary Director, The Culinary Edge

  • You’d never guess she’s an ice hockey player.
  • Off the clock, she’s still in food mode –– cooking, learning, and figuring out where (and what) to eat next
  • Comfort food: phở gà, Northern Vietnamese chicken pho with fresh rice noodles

Erica may be a seasoned chef, but she’s also part investigator. Because great menus require digging.

She starts by uncovering how a business really runs: menu mix, labor models, supply chain, equipment. She looks at what’s selling, what’s slowing things down, and what’s missing.

From there, her team builds intentional menus that match the brand and perform in the kitchen day after day. She pushes back when something doesn’t add up. Armed with decades of experience and countless case studies, Erica knows how to earn buy-in.

Some days she’s deep in the data. Other days, she’s dialing in flavor, texture, and presentation. She’s immersed from start to finish.

She loves the people in this industry – the hospitality, the pride, the way teams support each other. It’s a tough business. Seeing the work perform in the wild is the reward.