• Fueled by cheeseburgers, deep-dish pizza, and 90’s alternative rock
• You’d never guess he grew up on an island
• Beyond the office, summer is for cycling, winter is for skiing

Foodservice used to run on instinct. Now it runs on data — shipment data, operator traffic, purchasing data, social listening, and more.

The challenge isn’t accessing more data. It’s knowing what will actually move the needle. Brad leads the business intelligence team that makes it meaningful.

Before CORE, he built analytics solutions at US Foods, The Home Depot, and Bosch Power Tools, navigating complex data sets like the back of his hand.

He knows not all distribution is equal. A small slice of placements drives the majority of volume. Brad helps clients focus on slots that move cases, not just widen footprints. His team aggregates data across hospitals, schools, restaurants, and local distributors to deliver a bird’s-eye view most suppliers never see.

Brad doesn’t like to overcomplicate it. When smart targeting meets strong local relationships, the results speak for themselves.