FOOD AND BEVERAGE SALES

Execution is everything.

We connect with manufacturers, distributors, and operators every day — in kitchens and across tables — making sure products get built into the operation.
Two CORE sales leaders standing together on-site.

Activate coast-to-coast.

We get in front of the right operators and stay with the account until brands earn a permanent place on the menu.

With teams working every major segment, we have the local relationships it takes to keep business moving across the country.

Win the right accounts.

Not every account moves the business. We focus on the ones mostly likely to build real volume. We expand market by market with tight targets and a plan the field can win. No guesswork or wasted calls.

"Open” sign hanging in a restaurant window.

Close. More. Sales.

Execution only works when everyone is aligned. We stay in lockstep at the national and local levels, so everyone stays focused — even when the ground moves under you.

  • Clear priorities from national to local
  • Field teams locked in until it sticks
  • What works scales across markets
Operator staff member and CORE sales team member fist bumping across a bar counter.

Work the market.

We don’t stop at sell‑in. We lead product cuttings, tasting sessions, menu trainings, and sales education to get to full adoption and repeat business.

Use every lever.

We balance in-person selling with point-of-sale marketing, menu flipbooks, targeted email campaigns, and more. We keep it moving even when we’re not in the room.

Learn fast. Move faster.

We track activity like a hawk, capturing the real reasons behind wins and losses. What we learn in the field informs the next call, the next pitch, and the next win.

CORE Chef serving a sample to an operator during a demo testing.

HOW WE DELIVER RESULTS

Headshot of Mike Faillo

“We set ambitious goals and try to achieve them ahead of schedule with focus, collaboration, and consistent execution.”

Mike Faillo Midwest DVP
Headshot of Joe Potter

“Our clients value our reliability, transparency, and how deeply we’re connected to our customers.”

Joe Potter South DVP
Headshot of Matt Lindley

“Sales is about relationships, not transactions. When operators trust us as long-term partners, we’ll always be more valuable than someone chasing a sale.”

Matt Lindley West DVP
Headshot of Charlie Macdonald

“We stay calm under pressure, partnering closely with clients to win and grow the right accounts.”

Charlie Macdonald Northeast DVP
Push Test Tweak Sell Extend Lead Connect Activate Drive Build Boost Launch Unlock Spark Win Flip Access Enable Scale Deliver Execute Ignite Own Outpace Dominate Elevate

Questions?

Curious how sales execution plays out day to day?

How do you get operators to trial and adopt new items?

We pair culinary credibility with sales execution. Hands-on demos, practical applications, and consistent follow-through makes it easy for operators to say yes and keep buying.

Can you support both regional rollouts and national expansion?

Yes. Same model at any scale. We flex to fit your footprint, with full coverage across the U.S. and Canada. Our people are embedded in local markets but operate as one national team, so your brand gets consistent direction backed by strong local relationships. We help brands navigate complex networks, sustain distributor placement, and build operator adoption.