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Holly Friedland

SVP, Client Management

Joined CORE

2018

Home Base

Fort Lauderdale, FL

Holly Friedland

SVP, Client Management

  • Off the clock, she’s beachside, golfing, or cheering on the Florida Gators
  • Perfect meal: cheeseburger, fries, and an ocean view
  • Cats > dogs, no apologies

Holly is the connective tissue, making sure client priorities don’t get lost between headquarters and the people doing the work.

She has a knack for turning strategy into direction teams can run with. Her client management team isn’t passing along requests. They own the plan and anticipate needs, solve problems, and clear obstacles so the field can stay focused on selling.

Holly expects accountability without ego. She challenges her team to start with one question: how do we make this easier? Initiative is expected. Details decide results.

A proud double Gator with 20+ years in the industry, Holly blends grit, grace, and a competitive edge. Clients trust her. Sales teams rely on her. And when something needs to move, she makes sure it does.