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Rick Heidt

SVP, Commercial Sales

Joined CORE

2015

Home Base

Tampa, FL

Rick Heidt

SVP, Commercial Sales

  • Off the clock, he’s an avid skier who keeps his competitive streak alive on the racquetball court
  • Ask him for the recipe for CORE’s signature cocktail, the “Ricky,” created in his honor
  • His most unforgettable meal was fireside on safari in South Africa, where he tried Kudu meat from an antelope

Rick doesn’t talk about growth like an idea. It’s a requirement and a responsibility to the partners who count on us.

Early in his career, he helped turn a single-office food agency into a nine-state operation. That experience made one thing clear: scale doesn’t happen through discussion. It comes from disciplined execution and operational alignment.

At CORE, Rick leads commercial sales across all 50 states. He lines up field and chain teams so national strategy actually lands — on distributor shelves, on menus, and in real operator decisions.

A true road warrior with relentlessly positive energy, Rick knows that being in the field matters. Spot people doing things right. Define what excellence looks like. That’s how growth stops being accidental and starts being repeatable.

Above all, he expects ownership. If growth is within reach, you go get it.